Market orientation and entrepreneurial effect of winemakers
The method of interviews was used to conduct a case study whose objective was to determine the market orientation and entrepreneurial effect of four winemakers in Osijek-Baranja and Vukovar-Srijem Counties. The study showed that the four interviewed winemakers did not have a marketing orientation in...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Faculty of Economics in Osijek
2019-01-01
|
| Series: | Ekonomski Vjesnik |
| Subjects: | |
| Online Access: | https://hrcak.srce.hr/file/323684 |