A Cross-Cultural Perspective on the Privacy Calculus

The “privacy calculus” approach to studying online privacy implies that willingness to engage in disclosures on social network sites (SNSs) depends on evaluation of the resulting risks and benefits. In this article, we propose that cultural factors influence the perception of privacy risks and socia...

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Bibliographic Details
Main Authors: Sabine Trepte, Leonard Reinecke, Nicole B. Ellison, Oliver Quiring, Mike Z. Yao, Marc Ziegele
Format: Article
Language:English
Published: SAGE Publishing 2017-01-01
Series:Social Media + Society
Online Access:https://doi.org/10.1177/2056305116688035