A Cross-Cultural Perspective on the Privacy Calculus
The “privacy calculus” approach to studying online privacy implies that willingness to engage in disclosures on social network sites (SNSs) depends on evaluation of the resulting risks and benefits. In this article, we propose that cultural factors influence the perception of privacy risks and socia...
Main Authors: | , , , , , |
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Format: | Article |
Language: | English |
Published: |
SAGE Publishing
2017-01-01
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Series: | Social Media + Society |
Online Access: | https://doi.org/10.1177/2056305116688035 |