ADDRESS IN COMMERCIAL TV ADVERTISEMENT: VERBAL MARKING, SEMIOTIC FUNCTIONS AND IMPACT POTENTIAL
The article is devoted to the problem of researching of the address’ profile in Ukrainian commercial television advertising. The author of this article makes the following conclusions: 1) the addresser in advertising communication is a polyvariant and anonymous subject of influence on the addressee;...
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| Format: | Article |
| Language: | Bulgarian |
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Odessa I. I. Mechnykov National University
2019-10-01
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| Series: | Записки з українського мовознавства |
| Subjects: | |
| Online Access: | http://zum.onu.edu.ua/article/view/181903 |