Environmental aspects as an area of CSR and building the image of retailers’ private labels

Environmental aspects as an area of CSR and building the image of retailers’ private labels

The article is an attempt to analyse the area of care about the environment as one of the dimensions of CSR used by contemporary retailers in the process of building the image of their private labels. Particular parts of the article are devoted to achieving the goal of the article. First, conditions...

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Bibliographic Details
Main Author: Spyra Zbigniew
Format: Article
Language:English
Published: The Institute of Aviation 2017-12-01
Series:Marketing of Scientific and Research Organisations
Subjects:
care for the environment
CSR
protection of the environment
retailer’s private label
social reporting
the image of retailer’s private label
Online Access:http://minib.pl/en/environmental-aspects-as-an-area-of-csr-and-building-the-image-of-retailers-private-labels/

Internet

http://minib.pl/en/environmental-aspects-as-an-area-of-csr-and-building-the-image-of-retailers-private-labels/

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