Environmental aspects as an area of CSR and building the image of retailers’ private labels
The article is an attempt to analyse the area of care about the environment as one of the dimensions of CSR used by contemporary retailers in the process of building the image of their private labels. Particular parts of the article are devoted to achieving the goal of the article. First, conditions...
Main Author: | Spyra Zbigniew |
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Format: | Article |
Language: | English |
Published: |
The Institute of Aviation
2017-12-01
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Series: | Marketing of Scientific and Research Organisations |
Subjects: | |
Online Access: | http://minib.pl/en/environmental-aspects-as-an-area-of-csr-and-building-the-image-of-retailers-private-labels/ |
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