Gendered adverts: an analysis of female and male images in contemporary perfume ads
Nowadays, in an increasingly more evident manner, perfumes assume the role of tokens of individuality and sexual orientation of those who wear them. Magazine ads that divulge the different perfume brands foreground that characteristic, by using partially stereotypical forms of representation when it...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Centro de Estudos de Comunicação e Sociedade (CECS)
2012-06-01
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| Series: | Comunicação e Sociedade |
| Subjects: | |
| Online Access: | https://revistacomsoc.pt/article/view/1553 |