The impact of store satisfaction on consumer responses in out-of-stock situations
Purpose – The purpose of this paper is to test a conceptual model by means of which we try to establish the influence of store satisfaction and other variables (gender, mobility and availability of alternative stores) on consumers’ responses to out-of-stock (OOS) situations. Design/methodology/ap...
Main Authors: | , , |
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Format: | Article |
Language: | English |
Published: |
Fundação Escola de Comércio Álvares Penteado
2017-10-01
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Series: | Revista Brasileira de Gestão De Negócios |
Subjects: | |
Online Access: | https://rbgn.fecap.br/RBGN/article/view/520/pdf |