The impact of store satisfaction on consumer responses in out-of-stock situations

Purpose – The purpose of this paper is to test a conceptual model by means of which we try to establish the influence of store satisfaction and other variables (gender, mobility and availability of alternative stores) on consumers’ responses to out-of-stock (OOS) situations. Design/methodology/ap...

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Bibliographic Details
Main Authors: Aleksandar Grubor, Nikola Milicevic, Nenad Djokic
Format: Article
Language:English
Published: Fundação Escola de Comércio Álvares Penteado 2017-10-01
Series:Revista Brasileira de Gestão De Negócios
Subjects:
Online Access:https://rbgn.fecap.br/RBGN/article/view/520/pdf