Perilaku Pembelian Hedonis Generasi Z: Promosi Pemasaran, Kelompok Acuan, dan Konsep Diri
Sometimes consumers can not understand their needs and desaires that can cause hedonic buying behavior. The aim of this research was to analyze the effects of marketing promotion, reference group and self-concept on hedonic buying behavior in generation Z. The study was conducted by online survey. D...
| Main Authors: | , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Institut Pertanian Bogor
2018-11-01
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| Series: | Jurnal Ilmu Keluarga dan Konsumen |
| Subjects: | |
| Online Access: | https://jurnal.ipb.ac.id/index.php/jikk/article/view/21731 |