The Role of Event Related Potentials in Pre-Comprehension Processing of Consumers to Marketing Logos

The Role of Event Related Potentials in Pre-Comprehension Processing of Consumers to Marketing Logos

Background: In human behavior study, by peering directly into the brain and assessing distinct patterns, evoked neurons and neuron spike can be more understandable by taking advantages of accurate brain analysis.  Objectives: We investigated the role of Event Related Potentials (ERPs) in pre-compreh...

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Bibliographic Details
Main Authors: Mohammad Ali Nazari, Javad Salehi Fadardi, Zohreh Gholami Doborjeh, Taktom Amanzadeh Oghaz, Mohammad Taghi Saeedi, Seyyed Amir Amin Yazdi
Format: Article
Language:English
Published: Guilan University of Medical Sciences 2019-03-01
Series:Caspian Journal of Neurological Sciences
Subjects:
Evoked potentials
Comprehension
Neuro-marketing
Online Access:http://cjns.gums.ac.ir/browse.php?a_code=A-10-193-1&slc_lang=en&sid=1

Internet

http://cjns.gums.ac.ir/browse.php?a_code=A-10-193-1&slc_lang=en&sid=1

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