Evaluating the Prospects for the Development of Own Trademarks of Trade Enterprises
The article presents the results of the research on determining the prospects for the introduction and development of own trademarks (OTM) of the trade enterprise. The strategies of own trademarks of the trade enterprise are provided. The peculiarities of formation and implementation of dumping stra...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Research Centre of Industrial Problems of Development of NAS of Ukraine
2021-01-01
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| Series: | Bìznes Inform |
| Subjects: | |
| Online Access: | https://www.business-inform.net/export_pdf/business-inform-2021-1_0-pages-190_198.pdf |