Construire l’image touristique d’une région à travers les réseaux sociaux : le cas de l’Émilie-Romagne en Italie
The pictures provided by official touristic offices are supposed to have an effect on social representations and the relationship between a region and people who wants to visit it. This paper presents the evolution of communication strategies chosen by the regional authority of Emilia-Romagna (Italy...
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| Format: | Article |
| Language: | deu |
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Unité Mixte de Recherche 8504 Géographie-cités
2017-07-01
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| Series: | Cybergeo |
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| Online Access: | http://journals.openedition.org/cybergeo/28481 |