ASSESSING SUPERMARKET FOOD SHOPPER REACTION TO HORSEMEAT SCANDAL IN THE UK
Consumer reaction to food scares has been given considerable research attention but insights into specific shopper segments’ reactions to food scares, especially those that do not pose direct health risk to the public is limited. This paper examines how different life-stage shopper segments reacted...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
EconJournals
2014-04-01
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| Series: | International Review of Management and Marketing |
| Online Access: | http://www.econjournals.com/index.php/irmm/article/view/683/pdf |