Pengaruh Jingle Iklan Teh Botol Sosro di RCTI terhadap Pengingatan Merek Barang pada Pemirsa Remaja Pelajar SMUN Bandung
This research was intended to know the amount ofverbaI and nonverbal message s influence in thejingle ads, both partially and simultaneously, on the teenager s attention and retention toward product brand. As a kind ofcausality research. which was conducted with survey method, this research was loca...
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| Format: | Article |
| Language: | Indonesian |
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Universitas Islam Bandung
2002-06-01
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| Series: | MediaTor |
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| Online Access: | http://ejournal.unisba.ac.id/index.php/mediator/article/view/757 |