Marketing management functions of construction companies: Evidence from Turkish contractors
Globalization, the restructuring of the world economy, changes experienced in project financing and delivery systems, the pervasive utilization of information and communication technologies (ICT), and the intensity of the competition prevailing in the market compel contractors to rethink the compet...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Vilnius Gediminas Technical University
2010-06-01
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| Series: | Journal of Civil Engineering and Management |
| Subjects: | |
| Online Access: | https://journals.vgtu.lt/index.php/JCEM/article/view/5948 |