The Role of Self-Congruity and Functional Congruity in Influencing Tourists’ Post Visit Behaviour
The main objective of this study is to investigate the relationships among self-congruity, functional congruity, satisfaction, attachment, and loyalty in tourism context. The sample of 253 international tourists was collected in Shimla, a famous holiday destination of India. Using structural equ...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Akdeniz University Tourism Faculty
2014-12-01
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| Series: | Advances in Hospitality and Tourism Research |
| Subjects: | |
| Online Access: | http://www.ahtrjournal.org/admin/dosyalar/8/AHTR,2(2)-2.pdf |