Pengaruh Servicescape Terhadap Customer Loyalty Restoran Limited Service di McDonald's Surabaya
The purpose of this paper is to analyzing the effect of servicescape both in terms of substantial staging and communicative staging on the emotions of limited service restaurant (McDonald's) consumers in Surabaya which results in customer satisfaction and is shown in loyalty behavior, namely re...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Fakultas Ekonomi dan Bisnis, UPN Veteran Jakarta
2020-01-01
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| Series: | Ekonomi dan Bisnis |
| Subjects: | |
| Online Access: | https://ejournal.upnvj.ac.id/index.php/ekobis/article/view/1233/pdf |