Digital wine marketing: Social media marketing for the wine industry
The wine industry recognizes the increasingly relevant role of digital marketing as a valuable and appropriate tool to reach (adult) consumers. This paper intends to trace a brief analysis about Digital Wine Marketing and Social Media Marketing contribution for the Wine Industry to increase brand aw...
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| Format: | Article |
| Language: | English |
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EDP Sciences
2016-01-01
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| Series: | BIO Web of Conferences |
| Online Access: | http://dx.doi.org/10.1051/bioconf/20160703011 |