Measuring the Benefits to Advertising under Monopolistic Competition

This paper determines the benefits and costs of firm-level advertising in a monopolistically competitive industry. The model is useful in an environment in which firm-level costs may be absent or imprecise. The empirical example uses data on the advertising for a new line of prune snacks by Sunsweet...

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Bibliographic Details
Main Authors: Michael A. Boland, John M. Crespi, Jena Silva, Tian Xia
Format: Article
Language:English
Published: Western Agricultural Economics Association 2012-04-01
Series:Journal of Agricultural and Resource Economics
Subjects:
Online Access:https://ageconsearch.umn.edu/record/122308