Is Marketing Losing its Identity? A Bibliometric Review

Is Marketing Losing its Identity? A Bibliometric Review

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Bibliographic Details
Main Authors: Roberto Flores Falcão, Ana Akemi Ikeda, Marcos Cortez Campomar
Format: Article
Language:Portuguese
Published: Universidade Nove de Julho 2017-06-01
Series:REMark: Revista Brasileira de Marketing
Subjects:
Marketing research
Marketing publication
Bibliometric analysis
Brazil.
Online Access:http://www.revistabrasileiramarketing.org/ojs-2.2.4/index.php/remark/article/view/3450

Internet

http://www.revistabrasileiramarketing.org/ojs-2.2.4/index.php/remark/article/view/3450

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