Perceived Mental Benefit in Electronic Commerce: Development and Validation

There is no denying that<b> </b>electronic commerce has brought many benefits to consumers. In the competitive market, capturing the benefit that customers perceived will be the best way for the sustainability of online businesses. However, in the context of increasing human life quality...

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Bibliographic Details
Main Authors: Minh Ha Nguyen, Bui Thanh Khoa
Format: Article
Published: MDPI AG 2019-11-01
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