Optimization procedures in the problem of marketing educational services at the stage of forming a policy for recruiting applicants to universities

The article discusses the optimization procedures in the marketing of educational services in the formation of a marketing strategy for a new recruitment in a university. A mathematical model for formalizing the objective function when evaluating the results of a new recruitment at a university is c...

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Bibliographic Details
Main Authors: V. A. Rogova, R. V. Shamin
Format: Article
Language:Russian
Published: MIREA - Russian Technological University 2020-10-01
Series:Российский технологический журнал
Subjects:
Online Access:https://www.rtj-mirea.ru/jour/article/view/247