The effect of new product layout on customer satisfaction in wooden household furniture industries using structural equations model in Tehran province
In this research, the impact of various products design was investigated in end-customer’s satisfaction. . For this purpose, the variables are: products ‘external characteristic variables, quality, price, distributing system, after sales services, perceived value and sex moderator variable. The stat...
Main Authors: | , , |
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Format: | Article |
Language: | fas |
Published: |
Regional Information Center for Science and Technology (RICeST)
2016-06-01
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Series: | تحقیقات علوم چوب و کاغذ ایران |
Subjects: | |
Online Access: | http://ijwpr.areeo.ac.ir/article_105930_8a07c8f06c667467885a24fe250a1c8a.pdf |