Strategies for improving quality and methods for innovation services
Contemporary concepts of business of service organisations, focus their researches on measuring quality of the services and identification of mistakes. The aim of strategies is the improvement of quality. Marketing concepts shows that the constant creation of new products and the modification of cha...
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| Format: | Article |
| Language: | English |
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Srpsko udruženje za marketing
2009-01-01
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| Series: | Marketing (Beograd. 1991) |
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| Online Access: | http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2009/0354-34710902107B.pdf |