Social media influencers as a predictor of consumer intentions
Social media influencers have enabled businesses innovative ways to advertise their products and reach new consumer groups, as they nowadays mainly use influencer recommendations and reviews when forming purchase intentions. Bearing in mind the above, the primary purpose of this research is to study...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Srpsko udruženje za marketing
2019-01-01
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| Series: | Marketing (Beograd. 1991) |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2019/0354-34711903207P.pdf |