The influence of textual analysis and images in motel advertising billboards

<em>This paper presents an analysis using aspects of Textual Linguistics that influence reading and interpretation of advertising motel billboards. Twelve images of advertising pieces of various motels were used as corpus of analysis. After reviewing the images, we discuss the importance and c...

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Bibliographic Details
Main Authors: Jaqueline Maria Almeida, Karine Lobo Castelano
Format: Article
Language:English
Published: Essentia Editora IFFluminense 2011-12-01
Series:Vértices
Subjects:
Online Access:http://essentiaeditora.iff.edu.br/index.php/vertices/article/view/1769