The influence of textual analysis and images in motel advertising billboards
<em>This paper presents an analysis using aspects of Textual Linguistics that influence reading and interpretation of advertising motel billboards. Twelve images of advertising pieces of various motels were used as corpus of analysis. After reviewing the images, we discuss the importance and c...
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Essentia Editora IFFluminense
2011-12-01
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Online Access: | http://essentiaeditora.iff.edu.br/index.php/vertices/article/view/1769 |
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doaj-e6c10ef1d9ac4488a4083dc1bd8931292021-02-02T00:57:01ZengEssentia Editora IFFluminenseVértices1415-28431809-26672011-12-01133577810.5935/1809-2667.201100251471The influence of textual analysis and images in motel advertising billboardsJaqueline Maria AlmeidaKarine Lobo Castelano<em>This paper presents an analysis using aspects of Textual Linguistics that influence reading and interpretation of advertising motel billboards. Twelve images of advertising pieces of various motels were used as corpus of analysis. After reviewing the images, we discuss the importance and complexity of reading and understanding utterances involving images, intertextuality, and ambiguity. These textual elements, along with the reader’s knowledge of the world, are an excellent source of production of meaning for different genres, exerting influence on the effect of textual meaning and causing, in most cases, humor effects.</em>http://essentiaeditora.iff.edu.br/index.php/vertices/article/view/1769Billboards. Humor. Textual Linguistics. |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Jaqueline Maria Almeida Karine Lobo Castelano |
spellingShingle |
Jaqueline Maria Almeida Karine Lobo Castelano The influence of textual analysis and images in motel advertising billboards Vértices Billboards. Humor. Textual Linguistics. |
author_facet |
Jaqueline Maria Almeida Karine Lobo Castelano |
author_sort |
Jaqueline Maria Almeida |
title |
The influence of textual analysis and images in motel advertising billboards |
title_short |
The influence of textual analysis and images in motel advertising billboards |
title_full |
The influence of textual analysis and images in motel advertising billboards |
title_fullStr |
The influence of textual analysis and images in motel advertising billboards |
title_full_unstemmed |
The influence of textual analysis and images in motel advertising billboards |
title_sort |
influence of textual analysis and images in motel advertising billboards |
publisher |
Essentia Editora IFFluminense |
series |
Vértices |
issn |
1415-2843 1809-2667 |
publishDate |
2011-12-01 |
description |
<em>This paper presents an analysis using aspects of Textual Linguistics that influence reading and interpretation of advertising motel billboards. Twelve images of advertising pieces of various motels were used as corpus of analysis. After reviewing the images, we discuss the importance and complexity of reading and understanding utterances involving images, intertextuality, and ambiguity. These textual elements, along with the reader’s knowledge of the world, are an excellent source of production of meaning for different genres, exerting influence on the effect of textual meaning and causing, in most cases, humor effects.</em> |
topic |
Billboards. Humor. Textual Linguistics. |
url |
http://essentiaeditora.iff.edu.br/index.php/vertices/article/view/1769 |
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