MARKETING CONCEPT APPLICATION WITHIN PROFITABLE TOURISM BUSINESESS OF COUNTRIES IN TRANSITION: CHALLENGES AND OPPORTUNITIES. THE CASE OF ALBANIA

MARKETING CONCEPT APPLICATION WITHIN PROFITABLE TOURISM BUSINESESS OF COUNTRIES IN TRANSITION: CHALLENGES AND OPPORTUNITIES. THE CASE OF ALBANIA

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<span>This paper investigates marketing concept application in the most profitable of tourism businesses in Albania. The total population is defined according to the profitability criteria, whereby the stratified sample of 100 tourism businesses was applied. The research is aimed at gathering...

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Bibliographic Details
Main Author: Liljana ELMAZI
Format: Article
Language:English
Published: Universitatii Suceava 2009-12-01
Series:Revista de Turism: Studii si Cercetari in Turism
Subjects:
marketing concepts
tourism businesses
Online Access:http://revistadeturism.ro/index.php/rdt/article/view/103

Internet

http://revistadeturism.ro/index.php/rdt/article/view/103

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