The Influence of the privacy concern and social advertising type on the attitude and behavior
Nowadays social media can collect consumers' online behavior. The enterprises make the customized advertisement to achieve targeting marketing and close consumers' needs. With the right of privacy, the consumers pay attention to this kind of advertisement. In this study, we made the online...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Bright Publisher
2019-09-01
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| Series: | IJIIS: International Journal of Informatics and Information Systems |
| Subjects: | |
| Online Access: | http://ijiis.org/index.php/IJIIS/article/view/89 |