Cultural Branding in Representative Practices of China's Soft Power
In the article cultural branding is represented as innovative implemental mechanism of China's "soft power". Authors characterize current state, potential and outstanding practices of cultural branding in China. In conclusion they specifyy features of the Chinese strategy o...
| Main Authors: | , |
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| Format: | Article |
| Language: | Russian |
| Published: |
Publishing House Discourse-P
2017-01-01
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| Series: | Дискурс Пи |
| Subjects: | |
| Online Access: |
http://madipi.ru/images/discourse-pi/28-29/articles/11_115-120.pdf |