Cultural Branding in Representative Practices of China's Soft Power

Cultural Branding in Representative Practices of China's Soft Power

In the article cultural branding is represented as innovative implemental mechanism of China's "soft power". Authors characterize current state, potential and outstanding practices of cultural branding in China. In conclusion they specifyy features of the Chinese strategy o...

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Bibliographic Details
Main Authors: Ni Jiaojiao, T N. Kuchinskaya
Format: Article
Language:Russian
Published: Publishing House Discourse-P 2017-01-01
Series:Дискурс Пи
Subjects:
cultural branding
china's soft power
china's cultural brands.
Online Access: http://madipi.ru/images/discourse-pi/28-29/articles/11_115-120.pdf
id doaj-e713be588ffd4c12a9ef8c8721f96243
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spelling doaj-e713be588ffd4c12a9ef8c8721f962432020-11-25T01:59:33ZrusPublishing House Discourse-PДискурс Пи1817-95682017-01-013-4 (28-29)10.17506/dipi.2017.2829.34.115120300Cultural Branding in Representative Practices of China's Soft PowerNi JiaojiaoT N. KuchinskayaIn the article cultural branding is represented as innovative implemental mechanism of China's "soft power". Authors characterize current state, potential and outstanding practices of cultural branding in China. In conclusion they specifyy features of the Chinese strategy of cultural branding, that include harmonious combination of traditions and innovations, regional diversity and universality, and orientation toward domestic and foreign audience. http://madipi.ru/images/discourse-pi/28-29/articles/11_115-120.pdf cultural branding china's soft power china's cultural brands.
collection DOAJ
language Russian
format Article
sources DOAJ
author Ni Jiaojiao
T N. Kuchinskaya
spellingShingle Ni Jiaojiao
T N. Kuchinskaya
Cultural Branding in Representative Practices of China's Soft Power
Дискурс Пи
cultural branding
china's soft power
china's cultural brands.
author_facet Ni Jiaojiao
T N. Kuchinskaya
author_sort Ni Jiaojiao
title Cultural Branding in Representative Practices of China's Soft Power
title_short Cultural Branding in Representative Practices of China's Soft Power
title_full Cultural Branding in Representative Practices of China's Soft Power
title_fullStr Cultural Branding in Representative Practices of China's Soft Power
title_full_unstemmed Cultural Branding in Representative Practices of China's Soft Power
title_sort cultural branding in representative practices of china's soft power
publisher Publishing House Discourse-P
series Дискурс Пи
issn 1817-9568
publishDate 2017-01-01
description In the article cultural branding is represented as innovative implemental mechanism of China's "soft power". Authors characterize current state, potential and outstanding practices of cultural branding in China. In conclusion they specifyy features of the Chinese strategy of cultural branding, that include harmonious combination of traditions and innovations, regional diversity and universality, and orientation toward domestic and foreign audience.
topic cultural branding
china's soft power
china's cultural brands.
url http://madipi.ru/images/discourse-pi/28-29/articles/11_115-120.pdf
work_keys_str_mv AT nijiaojiao culturalbrandinginrepresentativepracticesofchinassoftpower
AT tnkuchinskaya culturalbrandinginrepresentativepracticesofchinassoftpower
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