Examining the Communication Effects of Health Campaigns

Community-wide health communication campaigns have been used for over 30 years to increase awareness of the benefits of physical activity. The relationship between raising campaign awareness influencing physical activity behavior directly or through intermediate variables has not been fully explored...

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Bibliographic Details
Main Authors: Justine E. Leavy, Adrian E. Bauman, Michael Rosenberg, Fiona C. Bull
Format: Article
Language:English
Published: SAGE Publishing 2014-05-01
Series:SAGE Open
Online Access:https://doi.org/10.1177/2158244014533557