Avaliação do serviço de distribuição ao varejo: Um estudo empírico no segmento dos médios supermercados

Avaliação do serviço de distribuição ao varejo: Um estudo empírico no segmento dos médios supermercados

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This article aims to analyze the strategic positioning of distributors and wholesalers in the retail food industry on theservices offered to mid-size supermarkets in a city of the northeast region of Brazil. A survey was conducted within fortymid-size supermarkets. The results of this research made...

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Bibliographic Details
Main Author: Domingos Fernandes Campos
Format: Article
Language:English
Published: Universidade Federal do Ceará 2012-12-01
Series:Contextus
Subjects:
Supply chain management
Logistics
Distribution
Customer service
Mid-size supermarkets
Cadeia de suprimentos
Logística
Distribuição
Serviço ao cliente
Supermercados
Online Access:http://www.contextus.ufc.br/index.php/contextus/article/view/498

Internet

http://www.contextus.ufc.br/index.php/contextus/article/view/498

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