Dynamic capabilities, operational capabilities (educational-marketing) and performance

Purpose – To verify the relationship between dynamic capabilities (DCs) and their impact on performance mediated by operational capabilities, considering educational technological capabilities and marketing capabilities in private higher education institutions (HEIs) in Brazil. Design/methodology...

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Bibliographic Details
Main Authors: Adriana Roseli Wünsch Takahashi, Sergio Bulgacov, Mônica Maier Giacomini
Format: Article
Language:English
Published: Fundação Escola de Comércio Álvares Penteado 2017-07-01
Series:Revista Brasileira de Gestão De Negócios
Subjects:
Online Access:https://rbgn.fecap.br/RBGN/article/view/2831/pdf