Suggestive Potential of Language Units in Advertising Texts of International Women’s Glossy Fashion Magazines
We study the language means of logically unreasoned speech impact on the recipient in advertising texts. The relevance of the issue of speech exposure for modern philology is due to technological progress, changing formats of exhortatory communication, research interest in a number of problems of li...
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| Format: | Article |
| Language: | Russian |
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Tsentr nauchnykh i obrazovatelnykh proektov
2019-11-01
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| Series: | Научный диалог |
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| Online Access: | https://www.nauka-dialog.ru/jour/article/view/1436 |