The psychological mechanisms of persuasive impact from narrative communication
This paper develops and tests a comprehensive psychological model of how narrative messages persuade. In this model, perceived realism and perceived similarity are considered as the antecedents of narrative engagement variables. There are three forms of narrative engagement, transportation, identifi...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | deu |
| Published: |
Seismo Verlag
2018-03-01
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| Series: | Studies in Communication Sciences |
| Subjects: |