A Strong Argumentative Orientation Makes the Cognitive Closure Easier: The Case for a Persuasive Health Message
The rationale of this study is that scalar adverbs are likely to act as a convenient means to achieve cognitive closure because they stress the argumentative orientation of the message. Based on this assumption, an experiment shows that the introduction of scalar adverbs in the message decreases th...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Slovak Academy of Sciences, Centre of Social and Psychological Sciences
2020-03-01
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| Series: | Studia Psychologica |
| Subjects: | |
| Online Access: | http://ojs/index.php/studiapsychologica/article/view/35 |