Using Corporate Social Marketing in the Power Sector: A Case Study on Energy Efficiency
This research was conducted both in Portugal and Brazil and explores energy efficiency (EE) behavioral change programs implemented by a non-state-owned company selling electricity to residential consumers in both markets. In order to understand to what extent the corporate social marketing (CSM) fra...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Research Centre in Tourism, Sustainability and Well-being - CinTurs
2015-09-01
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| Series: | Journal of Spatial and Organizational Dynamics |
| Subjects: | |
| Online Access: | http://www.cieo.pt/journal/J_3_2015/article1.pdf |