ANALYZING MANAGERS’ PERCEPTION OF CREATIVITY IN TOURISM
The past decades brought new meanings to creativity as the decline of mass tourism created impetus for the emergence of creative behavior as a major source of competitive advantage in the tourism industry. This led, in turn, to the development of a new type of tourism – creative tourism – which tran...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Romanian Foundation for Business Intelligence
2014-12-01
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| Series: | Network Intelligence Studies |
| Subjects: | |
| Online Access: |
http://seaopenresearch.eu/Journals/articles/NIS_4_14.pdf
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