The Alt-Right and the Mobilization of Brand Affect: New Balance and Neo-Nazis’ Athleisure Affiliations
This article probes American sportswear manufacturer New Balance’s reputational and public relations crisis, which resulted from an executive’s statement of support for Donald Trump’s US-focused trade policies in the aftermath of the 2016 presidential election. Reported consumer backlash to New Bala...
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| Format: | Article |
| Language: | English |
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University of Bologna
2021-07-01
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| Series: | ZoneModa Journal |
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| Online Access: | https://zmj.unibo.it/article/view/13185 |