Sentiment Analysis to Measure Quality and Build Sustainability in Tourism Destinations

The models used for analyzing and measuring quality in tourist destinations are changing with the incorporation of new techniques derived from data science and artificial intelligence. Recent studies show how social media and e-word of mouth (e-WoM) are playing key roles in the perception and image...

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Bibliographic Details
Main Authors: Fernando Borrajo-Millán, María-del-Mar Alonso-Almeida, María Escat-Cortes, Liu Yi
Format: Article
Language:English
Published: MDPI AG 2021-05-01
Series:Sustainability
Subjects:
WoM
Online Access:https://www.mdpi.com/2071-1050/13/11/6015