Exploring the Construction of ‘National Unity’ in Malaysia: Framing Analysis of Texts and Audiences

This paper examines the construction of ‘national unity’ within the culturally diverse society of Malaysia. It does so through a framing analysis of 102 recent Malaysian government advertisements. Audience responses, based on a series of focus group interviews, were also analysed. Although the power...

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Bibliographic Details
Main Authors: Ahmad Tajuddin Siti Nor Amalina, Collie Natalie, Zhu Yunxia
Format: Article
Language:English
Published: EDP Sciences 2017-01-01
Series:SHS Web of Conferences
Online Access:https://doi.org/10.1051/shsconf/20173300011