Factors influencing purchase intention towards consumer-to-consumer e-commerce

Purpose: This study explores factors that influence consumer’s purchase intention at three consumer-to-consumer (C2C) e-commerce companies in Indonesia. Design/methodology/approach: 5 Expert opinions are used to determine the indicators of each factor and the Structural Equation Modelling (SEM) met...

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Bibliographic Details
Main Authors: Muhammad Dachyar, Liska Banjarnahor
Format: Article
Published: OmniaScience 2017-11-01
Series:Intangible Capital
Online Access:http://www.intangiblecapital.org/index.php/ic/article/view/1119