CONSUMERS’ REACTION AND ORGANIZATIONAL RESPONSE IN CRISIS CONTEXT
This paper is grounded on the premise that “the species which survived are neither the smartest nor the stronger; are those with great capacity of adaptation to change”. In the economic crisis context, companies are forced to learn the survival lesson
| Main Authors: | , |
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| Format: | Article |
| Language: | deu |
| Published: |
University of Oradea
2009-05-01
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| Series: | Annals of the University of Oradea: Economic Science |
| Subjects: | |
| Online Access: | http://steconomice.uoradea.ro/anale/volume/2009/v4-management-and-marketing/157.pdf |