#makansiangdubes: Gaining Foreigns’ Affections through Localized Contents
The effect of Japan nation branding in Indonesia is strong. Indonesian youths and teenagers are attracted to tokusatsu, manga, anime, figures, brands, and J-Pop which make them easily accept and are familiar with pop-culture and kawaii culture from Japan. The development of Japanese creative industr...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Gadjah Mada, Yogyakarta
2020-03-01
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| Series: | JLA (Jurnal Lingua Applicata) |
| Subjects: | |
| Online Access: | https://jurnal.ugm.ac.id/jla/article/view/57678 |