Comparison of Periodic Behavior of Consumer Online Searches for Restaurants in the U.S. and China Based on Search Engine Data
Increased knowledge about the online search behavior of restaurant consumers is valuable to restaurant management and marketing professionals. However, people in different countries may demonstrate distinctive online search behaviors. There has been a lack of cross-cultural research on the online se...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
IEEE
2018-01-01
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| Series: | IEEE Access |
| Subjects: | |
| Online Access: | https://ieeexplore.ieee.org/document/8400522/ |