RELATIONSHIP QUALITY IN ELECTRONIC COMMERCE
Technological innovation allows different strategies to attend wants and needs of customers. Compared to traditional physical stores, electronic commerce offers an easier access and search process to the buyer, allowing them to find the most suitable offer, concerning brands, price, delivery and fre...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidade Federal do Ceará
2016-06-01
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| Series: | Contextus |
| Subjects: | |
| Online Access: | http://www.periodicos.ufc.br/contextus/article/view/32258 |