AN EMPIRIC STUDY ON THE STORE IMAGE DIMENSIONS IN THE RETAIL SHOE SECTOR UN ESTUDIO EMPÍRICO SOBRE LAS DIMENSIONES DE LA IMAGEN DE TIENDA EN EL SECTOR MINORISTA DE CALZADOS UM ESTUDO EMPÍRICO SOBRE AS DIMENSÕES DA IMAGEM DE LOJA NO VAREJO CALÇADISTA
Considering that the store image is an important marketing tool, which makes possible to identify the attributes with larger influence on consumers' satisfaction, the objective of the present research was to identify the image that consumers possess of a shoe store. The focus is to present the...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Portuguese |
| Published: |
Emerald Publishing
2013-01-01
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| Series: | REGE Revista de Gestão |
| Subjects: | |
| Online Access: | http://www.revistas.usp.br/rege/article/view/49847 |