The Influence of Sponsor-Event Congruence in Sponsorship of Music Festivals
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Indonesia
2014-05-01
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| Series: | South East Asian Journal of Management |
| Online Access: | http://journal.ui.ac.id/index.php/tseajm/article/view/3101 |