The effects of ingredient branding in the food industry: case studies on successful ingredient-branded foods in Japan
Background: Much of the previous literature argues that innovation activities are not as active in the food industry as in other industries. In particular, scholars have noted that research and development intensity in the food manufacturing industry is lower than in other industries. However, recen...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
BMC
2017-06-01
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| Series: | Journal of Ethnic Foods |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2352618117300288 |