Phygital Retailing in Fashion. Experiences, Opportunities and Innovation Trajectories
The digital and technological transformation, whose effects have profoundly influenced the last two decades, and which has recently undergone a sudden acceleration, changed how fashion brands produce, sells and communicate and also how individuals come into contact with fashion, experience, share, a...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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University of Bologna
2021-07-01
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| Series: | ZoneModa Journal |
| Subjects: | |
| Online Access: | https://zmj.unibo.it/article/view/13120 |